Theo DrescherGraphic Designer


information email linkedin

Selected Works
  1. internship communications outreach - MELE Associates, Inc.
  2. communications & design work — MELE Associates, Inc.
  3. lululemon email campaign — class project
  4. LEGO packaging concept —  class project
  5. conceptual music festival branding — class project
  6. cowboy cafe menu overhaul & rebrand — class project
  7. senior portfolio show poster — Gardner-Webb Univ.
  8. theatre program posters/playbills — Gardner-Webb Univ.

 MELE 
internship program communications

in-house design work
client: MELE Associates, Inc.
The challenge MELE’s Future Leaders Internship Program needed a set of materials to introduce the program and give potential interns a better understanding of what it offered. I worked across branding, digital, print, and video to bring the program to life and give it a recognizable visual identity.

Web Banner  
I designed the program’s visual materials, including a custom logo and graphics for the landing page. I wanted the page to feel inviting and give potential interns a clear introduction to the program, with the different elements working together to establish its identity.
  Video ProductionI produced the video testimonials, teaching myself video editing and audio mixing along the way. I was working with the equipment available to me at the time, so I had to learn as I went and figure out how to bring the footage and audio together. It was a different side of creative work than I was used to, and I enjoyed taking it on.

Print Design
I wanted the brochure to give potential interns a better understanding of MELE’s internship program and what it has to offer. With several areas of information to cover, I focused on keeping the layout organized and easy to follow while staying true to MELE’s branding with a bold, clean feel and tight layout along with intentional typeface selection to match the brand identity.

The Landing Page

Above: The landing page for MELE’s Future Leaders Internship Program, featuring a custom logo, video testimonials, and visual materials designed, produced, and edited by me. All content on the page, aside from the body copy, was my work.


The Bigger Picture
This project brought together several parts of my design work, from developing a visual identity to creating print and digital materials and producing video content. I was responsible for nearly all of the visual content, which gave me the opportunity to shape how the program was presented across the page and its supporting materials.