Theo DrescherGraphic Designer


information email linkedin

Selected Works
  1. internship communications outreach - MELE Associates, Inc.
  2. communications & design work — MELE Associates, Inc.
  3. lululemon email campaign — class project
  4. LEGO packaging concept —  class project
  5. conceptual music festival branding — class project
  6. cowboy cafe menu overhaul & rebrand — class project
  7. senior portfolio show poster — Gardner-Webb Univ.
  8. theatre program posters/playbills — Gardner-Webb Univ.

LEGO® product packaging design 
digital media for print
programs used: Adobe Illustrator, Photoshop



Packaging concept for the Bricklink™ designer program set, “Medieval Seaside Castle”.

This project explored how a recognizable visual identity can evolve across generations. I chose to redesign packaging for LEGO's Medieval Seaside Market, drawing inspiration from the distinctive packaging language of the 1980s LEGO Castle theme. Rather than creating a direct replica, I wanted to investigate how those visual elements could coexist with the information, photography, and storytelling expected from a contemporary LEGO product.

The challenge was determining which elements of the original visual system were essential to its identity. I incorporated recognizable features such as the yellow packaging, diagonal title treatment, and bold color blocking, then paired them with contemporary elements including a minifigure lineup, actual-size references, and feature-focused photography.

Through the project, I learned that designing for an established brand is often an exercise in balance. A successful redesign doesn't need to abandon the past to feel new; it can identify the elements that give a brand its character and reinterpret them for a different context.